Free browser-based puzzler and cultural phenomenon Wordle has been purchased by the New York Times for an undisclosed seven-figure sum.
Wordle – which challenges players to puzzle out a daily five-letter word within six guesses using colour-coded clues – was released last October by developer Josh Wardle. Initial interest was modest, but its popularity has skyrocketed in recent weeks, growing from 300,000 users around the middle of January to millions of players.
Unsurprisingly, its that massive audience that has brought Wordle into the New York Times’ orbit. Announcing its acquisition of the game for a price “in the low seven figures”, the publication said the purchase “reflects the growing importance of games, like crosswords and Spelling Bee, in the company’s quest to increase digital subscriptions to 10 million by 2025.”
Wardle, meanwhile, confirmed the purchase in a statement on Twitter, writing that as “incredible” as it’d had been to watch Wordle grow, “I’d be lying if I said this hasn’t been a little overwhelming. After all, I am just one person, and it is important to me that, as Wordle grows, it continues to provide a great experience to everyone”.